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Why Wiser?

    The origin story of the "Wiser" newsletter begins with its founder, a 60-year-old business-oriented woman whose life journey uniquely positioned her to create such a resource. Driven by her understanding of the complexities and challenges faced by an aging community, she was inspired by her own experiences with her family and friends. She recognized the urgent need for a comprehensive guide that could address various aspects of elder care at every stage– from retirement planning to healthcare, from travel adventures to the nuances of caretaking.

With a career steeped in business and a personal passion for helping, she saw a gap in the resources available. There were plenty of medical guides and financial advice columns, but nothing that holistically catered to the life of  seniors and their caretakers in a friendly, approachable manner. She envisioned a platform that not only provided practical advice but also celebrated the vibrancy and wisdom of older age.

     Thus, "Wiser" was born – a newsletter that is much more than a source of information. It's a community, a gathering place for shared experiences and wisdom. It's about understanding the unique journey of aging, respecting the process, and making the later years of life as fulfilling and joyful as possible.

     The founder's mission with "Wiser" is to empower the growing retirement population and those who care for them. She aims to provide insights that are immediately useful and uplifting, ensuring that every reader feels more knowledgeable, confident, and connected after reading. "Wiser" is not just about navigating the challenges of aging; it's about embracing and enjoying this stage of life with grace and gusto.

The newsletter is a testament to the founder's belief that age should be celebrated, wisdom should be shared, and life should be lived to its fullest at every stage. As "Wiser" grows, it becomes a beacon of hope, guidance, and companionship for the elderly and their caretakers, and for those who will join this vibrant community over the next 5, 10, and 20 years.